Business Strategy in Practice Entrepreneurial Skills and Behavior

Question: Discuss about theBusiness Strategy in Practicefor Entrepreneurial Skills and Behavior. Answer: Entrepreneurial Skills and Behavior Since February 2013 Mr. Alois Hofbauer is the Managing Director and Regional Head of Malaysia/Singapore/Brunei at Nestl (Malaysia). He served as a Managing Director of Nestl Lanka PLC for 2 years (Profile of Managing Director, 2016). Mr. Hofbauer believes in building an effective team on the basis of trust. As an entrepreneur he follows a transformational form of leadership which put a long lasting impact on the growth of the employees. He focuses on promoting professionalism in his team by motivating every team member which is an inherent quality of a business leader. He instills high level of commitment and professionalism in his team to earn mutual cooperation (Ang, 2015). Mr. Hofbauer exhibits full determination while setting on the companys objective in order to attain consistent growth. He believes in setting clear goals which has helped Nestle to grow its business by escalating sales and appointing new employees who adds value to the company. This is one of the most important qualities of an entrepreneur to give his team clear objectives in advance. An entrepreneur requires high level of confidence. He has very well imbibed cultural value in Nestle Malaysia which has helped it to grow even under adverse situations. Mr. Hofbauer has accepted the challenge created by the diverse business environment (Alois Hofbauer, 2016).An efficient entrepreneur accepts challenges in order to create a difference in the society. He has more than 20 years of work experience which has helped Nestle in its growth. Hofbauer efforts have helped Nestle Malaysia to recognize and look for high-potential trade. It is due to his exemplary contribution Nestle has outperformed in recent years. He embraces the excitement and challenges that has encouraged him to work-hard. He identifies that a content and well-formed team members help a company to achieve a regular growth. He persuades competitive spirit in his team-mates. He believes in growing together instead of alone. He further believes that, growth of company is directly related with the employee performance. Every individual employee adds to the growth of company. He sets an example for the aspiring entrepreneurs who want to create a difference in the society. Mr. Hofbauer exhibits ambition in his work style (Johnston, 2014). He understands the contribution of a company has increased in the recent years that have contributed in companys expansion. Shareholder value concept has increased in recent years. An efficient entrepreneur Measures skills and behaviors linked with the ability to make effective and efficient business decisions under the difficult situations. Mr. Hofbauer possesses a strong business and leadership skills as a CEO that has helped the company to expand its function in Asia. Moreover he severely understands consumer behavior that has helped him to add value to Nestle under variable circumstances. Hofbauer has organized many initiatives which have raised the credibility of Nestle in Malaysia. His personal knowledge and exuberance has led to advancement in Malaysia. Mr. Hofbauer is a confident leader who has helped Nestl Malaysia to earn recognition as Malaysias 100 Leading Graduate Employers for two successive years. He has set directions for the employees by providing quality support to his team. Employees look to him during times of insecurity and unfamiliarity. His expertise has reassured and secured employees interest. He portrays a positive attitude toward work which has filled employees with courage. As a responsible corporate citizen, Nestl Malaysia only manufactures those goods which are certified by the Department of Islamic Development Malaysia (JAKIM) and the other relevant Islamic authorities. There is a hike in profit by 7.3% from the previous year which shows an utmost dedication of Hofbauer. An entrepreneur has a duty to do well by creating value for the company. This is one of the most efficient features a company should adopt in order to sustain at difficult times. Mr. Hofbauer believes in creating shared value that helps a company to exist even after extreme competetion Nestle has shown better results than the previous year with an improved promotional activities and high cost of sales. (Power Talks: February Edition Alois Hofbauer, 2016). He has consistently focused on motivating the members of a team to accomplish business goals. Innovation and transformation is one of the most vital essences to compete against various competitors. An entrepreneur understands the v alue of invention for the benefit of the organization. This is one of the skills necessary to make a difference in the society. An effective entrepreneur has a responsibility towards the society. Nestle Malaysia is focused on adding nourishment, healthiness and Wellness in general public. He has materialized his vision towards promoting Corporate Governance through continuous innovation. It further revamps accessible crop to guarantee good health for every individual. It has a plan to add further value to the health by cooperating with Malaysian government. It is due to his efforts that the company is setting an example for the other competitors. Price rise is the last resort for Nestle. Effective business strategies help an entrepreneur to attain business goals. An entrepreneur believes in continuous Innovation that ensures regular growth. It is knows as a pillar in Nestls growth strategy. His vision has helped in realization of short and long term goals. His optimistic nature and a well-prepared framework of strong functions has helped in accomplishment of goals (Nestl in Society, 2013; Jaya, 2016). References Alois Hofbauer,(2016 ).(Online). Available at: https://www.nestle.com.my/aboutus/nestle_in_malaysia/board_of_directors/boardofdirectors_07 (Accessed on 8/11/16) Ang,J.(2015). Suite Talk: Alois Hofbauer, Nestl (Malaysia).(Online). Available at: https://www.humanresourcesonline.net/suite-talk-alois-hofbauer-nestle-malaysia-berhad/ (Accessed on 8/11/16) Johnston,I.(2014).An Interview with Alois Hofbauer. (Online). Available at: https://www.expatriatelifestyle.com/arrivals/article/TalentCorp-Malaysia/An-Interview-with-Alois-Hofbauer-Nestle (Accessed on 8/11/16) Nestl in Society,(2013). (Online). Available at: https://www.nestle.com.my/asset-library/documents/pdf/about%20us/nestle_nestleinsocietyreport_2013.pdf (Accessed on 8/11/16) Power Talks: February Edition Alois Hofbauer,(2016). (Online). Available at: https://www.thestartv.com/episode/power-talks-business-series-february-2016-edition/?program=power-talkseason=feb-2016 (Accessed on 8/11/16) Profile of Managing Director,(2016). (Online). Available at: https://www.nestle.com.my/aboutus/nestle_in_malaysia/mds_profile (Accessed on 8/11/16) Jaya,P.(2016).(Online). Available at: https://www.nestle.com.my/media/pressreleases/AllPressReleases/nestle-malaysia-continues-strong-growth-momentum-in-first-half-of-2016 (Accessed on 8/11/16)